Sandra Smith
phone 209/524-9944 - fax 209/524-9944
ssmith@pagesmith.net - http://www.pagesmith.net
Highlights
- Nonprofit Community Hospice,
Modesto, CA: designed, wrote, edited the first
annual report; edited, wrote, produced the
newsletter -- making it more educational and
informational about hospice services --
encouraged directors to write columns for greater
community visibility; revised, rewrote,
redesigned the website; created a new general
brochure re hospice services, etc.
- Published essays in the San
Francisco Examiner and San Jose Mercury News;
published various articles in trade journals.
- Wrote, designed, and created
direct mail pieces that generated
better-than-average response in saturated
markets.
- Designed and created a retail
sales kit for new product introduction that far
exceeded expectations.
- Society for Technical
Communitations Competition Award of Achievement
for Catalog Design.
- BMA Award for Excellence for
In-House Design of FastImmune Assay campaign.
- Received four departmental awards
for design excellence under pressure and meeting
impossible deadlines.
Capabilities
- Writing: Copywriting, newsletters,
advertising, promotion, press releases,
brochures, articles, sales letters, white papers,
etc.
- Write and design cost-effective
and original marketing collateral.
- Work effectively and efficiently
with marketing, sales, corporate, and engineers
to translate their input into customer-friendly
language.
- Handle projects from conception to
completion including writing, design, production,
and publishing.
Experience
Community Hospice,
Inc., Modesto, CA
- Worked in Community Education
Dept., formerly Marketing/PR. Responsible for
conceptualizing, writing, design, and production
of most printed materials, heavy marketing
emphasis. Brochures, newsletter, ads, marketing,
flyers, posters, educational collateral, etc.
Worked on hospice materials; Samaritan Village
(nonprofit independent and assisted living
facility in Hughson, CA) ads; created ads and
worked with Director of Retail services on
marketing programs.
Raytek Corporation,
Santa Cruz, CA
- Graphically designed, wrote,
edited, and produced direct mail pieces,
marketing collateral, brochures, ads, manuals,
and various sales materials to ensure corporate
identity and consistency. Created various product
packaging, and designed retail sales kit.
Freelance graphic design and
production
- Contracted to tech pubs
departments at Loral, ESL, Seagate, Black &
White, and others
- Contracted on projects for Apple,
Ashton-Tate, Intel, Cisco, AT&T, SuperMac,
Ungermann-Bass, Global Village, Cisco, SimulTrans
(translation formatting), etc.
Becton Dickinson, San Jose, CA
- Designed and created various
marketing collateral: catalog and price list,
brochures, sales sheets, direct mail pieces,
posters, etc.; company newsletter; various
technical publications; design and layout of
various packaging.
Island Print & Copy, Ventura, CA
- Designed and typeset camera-ready
art for brochures, flyers, newsletters, manuals,
business cards, etc.
Designed, created, and edited
Ventura County Writer’s Club newsletter
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ssmith@pagesmith.net
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