Product Description
In an age of globalization and connectivity, the idea of ‘mainstream culture’ has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer’s creative intuition, the proliferation of specialize… More >>
Design Studies: Theory and Research in Graphic Design
Tags: creative intuition, Design, discipline, globalization, Graphic, graphic design, magazines books, mainstream culture, niche audiences, proliferation, Research, sea change, Studies, Theory, visual communication
#1 by K. Crofts on April 17, 2010 - 12:54 am
As a new university design teacher I found this book quite helpful in the initial stages of curriculum planning. The book has a wide variety of essays and case studies touching most areas of communication and multimedia design.
The specific examples of how other teachers have structured their classes is inspiring, in particular the case studies in the back section titled “Human Centred Design”.
The extensive and descriptive “Cultural Studies Bibliography” is a wonderful resource for further study into the areas of design research, strategy and education.
Rating: 3 / 5